"The success of Rapala’s Shad Rap® series lies in the simple fact that it mimics the most prolific baitfish found in streams, lakes and rivers around the world far better than any other. The shape, true-to-life colors and classic Rapala action make the Shad Rap a fish-catching machine and a staple in every serious angler’s arsenal".

"The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a “must-have” bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMC® black nickel treble hooks".

https://www.rapala.com/rapala/lures/shad-rap-series/shad-rap/Shad+Rap.html?cgid=rapala-lures-shadRap&taglist=Rapala%7CLures%7CShad%20Rap%20Series#start=1&cgid=rapala-lures-shadRap